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A few years ago no-one had ever heard of link
optimisation. Websites still exchanged links
and hoped that they would also get traffic to
visit their links and the traffic would go both
ways, but that was as far as it went. Then came
Google, a new search engine on the block that
focussed on trying to make sure that people
who searched got exactly what they wanted. They
had a new idea, and a very good one indeed.
Instead of them trying to decide what was the
best site, why not let the web itself decide.
They figured that if lots of web pages linked
to a particular site/page then the site owners
presumably thought that the particular page
was a good one. Google considered it as a vote
by one site for the one they were linking to.
Sites with lots of links moved to the top of
the search results and google users liked the
results that they got and recommended google
to their friends.
Google got bigger and figured they aught to
improve things further. They thought that not
all links should be equal. A vote from a small
1 page site that gets 10 visits per year shouldn't
be as valuable as a vote from a 200page site
that gets 10,000 visitors per day. They also
had another good idea. If the link was on some
text then maybe the text could tell them something
about what the "voter" was voting
for. So for example the link below
go to PC-Pages for LuckyTech
Drivers
not only tells google that the site likes PC-Pages
it also says what it likes it for and so PC-Pages
should move up the rankings if searching for
LuckyTech Drivers.
Google improved its searches again and grew
in popularity to be the largest search engine
on the internet. Other search engines noticed
and thought they might like to catch up, so
now more and more engines take account of links,
what they say and where they are from.
For us mere mortals this can make things really
complicated. How do we take account of all this
in our attempt to get a better ranking without
spending untold tedious hours trying to find
out how many sites link to our competitors,
and how many sites in turn link to them and
what the link text on each link says about them.
Well there is a simple to operate answer and
that is Optilink
because simply speaking thats precisely what
it does. Get
the full details on Optilink
If you would like to link to any pages here
at PC-Pages then we would certainly appreciate
it. We would appreciate it even more if your
link text said something nice and appropriate
about the page that you link to. If you have
an appropriate page that we should link to then
we will be glad to consider it if you e-mail
us
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