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Search Engine Optimisation is a big subject
with tens of thousands of websites offering
often conflicting, and often just plain wrong
advice. Sometimes the advice is only wrong because
it is out of date. For example everyone used
to go on and on about how important "Meta
Keywords" are. People would often recommend
putting the same keyword in tens if not hundreds
of times in a row. These days if you try that
you are more likely to get your site taken out
rather than improve its rank. At the present
time the largest search engine is Google and
they ignore ALL Meta tags including the keywords.
To complicate matters even further you will
find that different search engines use different
techniques (algorithms) to give ranking positions
which means that what's good for one search
engine may well be bad for another. This means
you could spend hours even days optimising a
single page for top ranking at one search engine
and still not get the traffic you were expecting
because it is useless on other engines. Little
things often make a difference, for example
Google takes no account of upper or lower case
whereas others do. This means that Google would
see the word "Drivers" as the same
as "drivers" . In fact "DRiVeRS"
would be the same too. However other engines
may see them as 3 different words. This situation
is also constantly changing so what you do this
month may well be out of date next month.
At this point many people give up and decide
it isn't worth the time and effort. However
if you can optimize your pages then you will
almost certainly stand a good chance of getting
a lot more visitors, and those visitors will
be FREE since they come from a free index rather
than a pay per click.
So what is the answer? Well one great little
piece of Optimisation Software, and there are
lots of them, is Search
Engine Optimiser from the Academy
of Web Specialists. Firstly it gives you an
answer almost in the blink of an eye. Secondly
it checks your web page for 62 possible problem
areas and gives advice in plain English on how
to quickly solve them. It gives unique answers
for each search engine and it is updated monthly
to make sure the answers stay right. The speed
at which it works will save hours of time and
ensure the pages look their best for the search
engines as well as your visitors. Get
the full details on Search Engine Optimiser
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