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Marketing your Website

   

Website marketing seems on the surface to be a simple affair, but in reality turns out to be one of the most difficult and time consuming tasks webmasters ever have to do.

As a general rule what tends to happen is that most webmasters design their new site, upload it to the web, submit it to search engines and then wait for it to be indexed and the traffic to flow in, and sales to slip into overdrive. Funny thing is that 3 months later there are still only an average of 5 visitors per day, one of which is the webmaster, one of which is the company owner and the other 3 are existing customers who have noticed the new web address on the new headed stationery printed last week!

Most websites stay like this! - Top internet marketing expert Corey Rudl estimates that 94% of all websites lose money for their company. So how do you get over this? Well the plain fact is that most new traffic will come from search engines. This search engine traffic is generated in one of two different ways, the first is Pay Per Click and the second is high ranking on the correct search phrases.

Pay Per Click

The beauty of pay per click is that traffic can be almost instant and you can get clicks from as little as $0.01 (1 cent) per click. Find out more about Pay Per Click Marketing.

High Ranking

High ranking is a completely different excercise and if you are going to win the search engine wars then you will need the best tools of the trade to optimise your page and site for the search engines, and of course you will need to know how and why to use each tool. To help to explain things we have split this into two sections, Page Optimisation and Site Optimisation

Page Optimisation

The very first thing you will need to do is to optimise your page for high ranking on keyword and phrase searches that surfers are likely to type. But how do you really know what people type when they arrive at a search engine? There is really only one choice at the moment and that is Wordtracker which will give you details of just what is typed into search engines and how often. Find out more about wordtracker.
Once you know the keywords that are important then you will need to optimise your page for them. There are lots of tools to help you do this, some of them are complicated to use, some of them are simple, some do part of the job and others do much more. Keywords are not the only factor though, Search Engine Optimiser checks your page for the 64 major factors that will affect how search engines see this page (its like having a search engine guide in your pocket). Find out more about Search Engine Optimiser and page optimisation

Site Optimisation

Once, you have each individual page optimised then it is time to optimise your site as a whole for the search engines. The final piece in this jigsaw is links. It's not just links from outside that count though, how you link each page of your site together matters too. Optilink is the best tool for this with information on internal links, external links and the "quality" as well as quantity of links. Find out more about site link optimisation

Internet marketing and sales copy

Now that you finally have a site with lots of visitors and if you are using this site to promote or sell a product then the actual content of your site needs to contain the necessary selling ingredients. Internet marketing guru Corey Rudl has an excellent course entitled "the insider secrets to marketing your business on the internet" which should give you a first class grounding in most aspects of internet marketing and is worthwhile reading for almost anyone who wants to extend/begin their understanding of internet marketing.

If you are just looking for tips on internet sales copy then there is non better than the absolute killer sales copy provided by Yanik Silver with Instant Sales Letters . It truly does give you the edge to produce pages that sell on the internet. Selling on the internet is different to selling in the high street and Yanik Silver shows you in detail how to get your message across on the web.

 

 

Recommended Tools

Company Website PC-Pages Review
   
Wordtracker Keyword Investigations
Search Engine Optimiser Search Engine Optimisation
Optilink Link Optimisation
The insider secrets to marketing your business on the internet  
Instant Sales Letters  

 



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